Chronic. is the pursuit of a simple dream – to create enduring moments for you, every single day, with pride in reducing our impact on the Earth. This means chronicling your day as a series of memories, emotions, and inspiration.
Flavor, to restore your deep-rooted passion for taking time for yourself, by drinking bean coffee.
Respect, for ingredients and for mother earth, from the origin of the coffee cherry until the finished product is delivered to your door.
Simplicity, so that your mind is free to meditate.
Responsibility, so that we never forget that each and every one of our actions reverberates through the generations and the centuries.
Sharing, creating a community of nomadic Chroniclers, with a thirst for knowledge that is sated by the bean coffees that we conceived as the basis for friendship.
Our decision to work in harmony with the great traditions of bean coffee comes from the need to fulfil these virtues. We made the powerful choice that we would never compromise to save time. Out of respect for the coffee bean, we roast it slowly over a wood fire, just as our ancestors used to do. We personally select these same beans from conscientious producers, then smoke the beans to offer blends of coffee that are as close as possible as the moments we want to enable you to experience.
Taking things even further, we roast our coffee in the heart of Switzerland, in a roastery that is self-sufficient in terms of its energy requirements thanks to ingenious technical facilities and a philosophy that respects everything that the environment gives us.